Julie Shui
Money Mindset Speaker · Clinical Hypnotherapist
Helping high-achieving women and leaders rewrite their relationship with money and self-worth.
20 years leading global teams in luxury beauty
Sephora to Dior
US, Asia and Europe
Clinical Hypnotherapist and RTT® Practitioner
About
Julie Shui spent 20 years leading global teams in luxury beauty across the US, Asia and Europe, from Sephora to Dior. From the outside, the career looked extraordinary. Then burnout stopped her and left her with one question: who am I without all of this?
That question became her work. As a Clinical Hypnotherapist and RTT® Practitioner now based in Barcelona, she helps people see the inherited beliefs underneath their money and career decisions. Every audience leaves with one clear next step.
Julie Shui on Rewiring Money Beliefs, Career Reinvention & Belonging
In this conversation, Julie Shui, hypnotherapist and entrepreneur, opens up about her 20 year journey from corporate cosmetics to helping women rewire their money and self worth beliefs. From growing up Chinese American in a community with little diversity, to a career that took her from the US to Shanghai to Barcelona, Julie shares the real turning points behind her reinvention, and the psychology behind why so many high achieving women still struggle with money.
SIGNATURE TALKS & WORKSHOPS
Keynote 45 to 60 min · Workshop 90 min to half day · Panel 30 to 45 min
In person or online
Why Smart People Still Under-Earn
You already know what to do with your money. Here is why you still don’t do it.
People know they should invest, negotiate and charge more, and they assume the fix is more information. Julie shows that the barrier is usually an inherited belief no one has examined, including in her own life, when she earned well and still avoided investing.
Your audience leaves able to:
Name one money action they keep avoiding
Trace it to the belief underneath
Test one new way of thinking that week
Best for: financial wellness programs, women in leadership, universities, freelancers
Leaving Before You Feel Ready
The signal to move usually comes long before the certainty.
People stay in roles they’ve outgrown, waiting for a promotion, approval or total confidence. Drawing on her moves from Sephora to Shanghai to Dior to her own business, Julie teaches people to recognize their own signal.
Your audience leaves able to:
Spot where they feel stuck or restless
Separate fear from real misalignment
Choose one small next step
Best for: career development, internal mobility, students, creatives
The Pattern of Performing to Belong
Who would you be if you stopped managing how you’re seen?
Growing up feeling different can shape a whole career around being accepted. Julie draws on growing up Chinese American in an almost entirely white community to help people see where that pattern still runs.
Your audience leaves able to:
Trace one current decision to its real source
Tell a genuine choice from an old pattern
Reframe one small part of how they show up
Best for: DEI and belonging programs, authentic leadership, university belonging programs, creatives
Off the mic
The most unexpected room I’ve ever worked: [Julie to answer]
What I do in the last five minutes before I go on: [Julie to answer]
What audiences always ask me afterward: [Julie to answer]
What surprises people about me: I’ve dived with hundreds of hammerhead sharks
The best advice I ever got: Trust what you already know. The answer is already within you.
Tell us about your event and what your audience should leave able to do. We reply within 48 hours.
Has spoken at: Dior · SAP · Backstory Barcelona · Talk Rich To Me podcast
Based in Barcelona · English, Mandarin, conversational Spanish